TinySEO Advanced Search Analytics: The Complete User Guide

1. Dashboard Overview: Your SEO Health Check

The top four cards provide an immediate snapshot of your store's organic performance over the selected date range.

Metric	What It Means	How to Interpret
Search Traffic (Clicks)	Actual visitors landing on your store from Google.	The Bottom Line. If this is trending down, you are losing potential sales. Investigate "Losing Pages" immediately.
Search Impressions	How often your store appears in search results.	Brand Awareness. High impressions with low clicks means people see you but aren't clicking. Your Title/Meta Description may need improvement.
Total Keywords	The number of unique search terms you rank for.	Market Reach. A rising number means your content is expanding its reach. A drop suggests you may have deleted content or Google has de-indexed pages.
Avg. Position	Your average rank across all keywords.	Ranking Health. Lower is better (e.g., #1). Note: If you rank for many new keywords at position #50, this average might temporarily "worsen." That is normal growth.

💡 Pro Tip: Check Your Date Range

Last 7 Days: Use this to check immediate impact (e.g., "Did my new blog post get indexed?").
Last 90 Days: Use this for general health trends (e.g., "Is my store growing or shrinking this quarter?").

2. Actionable Insights: The "Smart Tabs"

Use these tabs to prioritize your weekly SEO tasks. Do not just look at the data; act on it.

Quick Action Cheat Sheet

Tab	Scenario	Actionable Step
Winning	Traffic or Rank is increasing.	Protect & Boost: Ensure the product is in stock. Add internal links from other pages to these winners to solidify their ranking.
Losing	Traffic or Rank is dropping.	Audit: Check the page. Is the price competitive? Did you recently change the content? Revert changes if necessary or refresh the description.
Gained	You are ranking for new keywords.	Expand: If you gained a keyword like "eco-friendly [product]," but lack a dedicated page for it, create a new collection or blog post targeting that specific term.
Lost	You no longer rank for these terms.	Fix: Check if the page returns a 404 error. If the product was deleted, 301 Redirect the URL to a similar product immediately.

3. Mastering Keyword Tracking

The "Tracked Keywords" tab allows you to manually monitor specific terms that are critical to your business. You must manually add these to start tracking their daily movements.

What You Should Track:

Brand Terms: Always track your store name (e.g., "Brand name"). You must own the #1 spot here.
"Money" Keywords: Keywords that directly lead to sales (e.g., "buy Lightweight Backpack"). These have high conversion intent.
High-Margin Products: Track keywords for products where you make the most profit.
Seasonal Terms: Add keywords 2 months before the season starts (e.g., track "Christmas tree removal" starting in October) to monitor your ramp-up.

4. Advanced Search: Using Regex for SEO Discovery

The search bar in TinySEO supports Regex (Regular Expressions). This is a powerful feature that lets you filter keywords by intent or pattern using the pipe symbol | (which acts as "OR").

Powerful Search Strings to Try:

How to use: Simply paste how|what|why into the keyword search bar and hit enter. The table will filter to show only keywords containing any of those words.

🛒 High Purchase Intent

Use for: Finding keywords from users ready to spend money right now.

🧠 Blog & Content Ideas

Use for: Discovering questions users ask to create new blog posts or FAQs.

⚖️ Comparison & Reviews

Use for: Seeing how you stack up against competitors or if users are checking your reputation.

📍 Local Services

Use for: Checking visibility for local customers (essential for service businesses).

💸 Deals & Discounts

Use for: Identifying price-sensitive traffic or planning seasonal sales.

🛠️ Problem Solving

Use for: Finding users looking for a solution or service (great for "How-to" guides).

📦 Sizes & Bundles

size|small|large|xl|kit|set|bundle

Use for: Analyzing demand for specific product variations or bulk orders.

5. Analyzing Individual Performance Graphs

Clicking on any specific Keyword or URL opens a detailed historical graph. Use these patterns to diagnose issues.

Pattern A: High Impressions, Low Clicks (The "Click Gap")

Visual: The Blue Line (Impressions) is high, but the Green Line (Clicks) is flat/zero.
Diagnosis: Your page appears in search, but the Title or Image isn't compelling enough to click.
Fix: Rewrite the Meta Title and Meta Description. Add "Power Words" (e.g., Exclusive, 2026 Guide, Sale, Free Shipping).

Pattern B: The "Rollercoaster" (Unstable Rankings)

Visual: The Position graph bounces wildly (e.g., #10 -> #60 -> #12).
Diagnosis: Google is testing your page but is unsure of its quality.
Fix: The content might be too thin. Add more text, customer reviews, or an FAQ section to "anchor" the page relevance.

Pattern C: Flatline (Zero Traffic)

Visual: All metrics are zero or near zero.
Diagnosis: No demand or Technical Error.
Fix: First, check if the keyword has search volume. If yes, check if your page is accidentally "NoIndexed" or blocked by a password.

6. Strategy by Page Type: Products vs. Articles

TinySEO splits data into Products and Articles. Your strategy should differ for each.

Products (Commercial Intent)

Focus Metric: Conversion & Position.
Goal: Sales.
Strategy: Optimize for "Transactional" keywords (e.g., buy, price, removal service).
Tip: If a Product page is losing traffic, check if a competitor is undercutting your price or if your main product image is low quality in Google Shopping results.

Articles (Informational Intent)

Focus Metric: Impressions & New Keywords.
Goal: Brand Trust & Retargeting.
Strategy: Optimize for "Educational" keywords (e.g., how to, tips, guide).
Tip: Use the "Gained Keywords" tab on Articles to find sub-topics. If an article about "Attic Cleaning" starts ranking for "insulation removal," add a paragraph about insulation to that article to capture that new traffic.

7. Finding "Quick Wins" using Sort Filters

Don't just look at the default list. Use the Sort dropdown (top right of the table) to uncover hidden opportunities.

Sort by Positions Gained:
- What it finds: Keywords that are shooting up the rankings (e.g., moved from #50 to #15).
- The Move: These keywords have momentum. Add a little more content or an internal link to this page to push it onto Page 1.
Sort by Impressions Gained:
- What it finds: Topics that are suddenly going viral or becoming popular.
- The Move: If a specific product category is getting a surge in impressions, move that collection to your homepage navigation to capture the trend.
Sort by CTR (Low to High):
- What it finds: Underperforming pages.
- The Move: If you see a page with high impressions but < 1% CTR, your Title Tag is likely boring. Fix it immediately.

8. Exporting Your Data

Located at the bottom right of the table. Need to share results with a team member or analyze data in Excel?

The "Export" Button: Clicking this downloads a CSV file of the current view.
Best Practice: Export your "Winning Keywords" and "Losing Keywords" once a month. Save them to track long-term trends that might not be visible in a 7-day view.