If heading levels are skipped or unordered (e.g. H1 → H3), it breaks content structure and makes content harder for search engines to understand.
What to do: Review the pages listed in the audit and ensure that heading tags follow a logical order without skipping levels.
How to fix: Adjust the heading structure so that headings progress in order, such as H1 → H2 → H3. Avoid jumping between heading levels, such as H1 directly to H3, unless there is a valid structural reason.
Search engines crawl your website and prioritize H1 -> H2 -> H3 titles.
H1 should be the main topic or title of the page (ideally one per page).
H2 should be used for the main sections of the page, helping organize content under the H1.
H3 should be used for subsections within an H2 section, helping organize content further.