Multiple pages sharing the same H1 tag dilute the uniqueness signal for search engines. Each page should have a distinct H1 that reflects its specific content.
What to do: Review the pages listed in the audit and ensure each page has a unique H1 tag that accurately describes its main topic.
How to fix: Update the H1 tags so that each page has its own unique heading. In Shopify, the H1 is often generated from the page, product, collection, or article title, but it may also be defined directly in the theme code.
Note: The H1 tag helps search engines and users understand the primary topic of a page. When multiple pages share the same H1 tag, it becomes harder for search engines to distinguish their purpose and content. Each important page should have a unique H1 that clearly reflects its specific content.