Lazy loading refers to a web design technique that improves the performance and loading speed of an online store. In simple terms, it means that instead of loading all the images, videos, and other media on a webpage at once, the webpage loads only the content that is currently visible to the user on their screen.
Here's how it works:
When a customer visits a Shopify store, the webpage initially loads the text and basic structure of the page.
As the user scrolls down the page, additional content, such as images and videos, is loaded on-demand. This means that only the items within the user's immediate view are loaded, and the rest are loaded as the user scrolls further down.
The benefits of lazy loading in Shopify include faster page loading times, reduced bandwidth usage, and a smoother user experience. It prevents the entire webpage from slowing down due to the simultaneous loading of all media elements, especially on pages with a lot of images or videos. This can help improve the overall performance of your online store and keep customers engaged.