When you upload images to your store, the platform removes the image's color profile, including the popular sRGB profile. This can cause noticeable color shifts, as Shopify assumes the image is in sRGB but no longer retains the actual color profile. As a result, the colors may look different from what you originally intended.
To avoid this issue, it's important to prepare images without relying on color profiles like sRGB.
Best photoshop export settings:
To maintain color accuracy when exporting images from Photoshop, follow these steps:
Go to File > Export > Save for Web (Legacy).
Set the file type to JPEG (or PNG for transparency).
Uncheck the "Convert to sRGB" option.
Choose a quality setting between 60-80% for the best balance between quality and file size.
For a detailed guide, you could also check out this helpful video by Tech Express.
To avoid color changes, avoid sRGB and use the correct export settings. This ensures your images display consistently without unexpected shifts.